by Akash Kumar
Books and articles about SEO mostly have the
following statement in common: "The keywords that are implemented
within your TITLE Tag have the highest ranking value with almost all
important search engines".
Well, this was true, but things are changing for
SEOs and webmasters rapidly and
today - believe it or not - we must say that the keywords used within
your Title have not very much to do with the ranking of your web pages.
I know this is controversy but I believe the Title and Title Tag is less
important than everybody believes. At least in terms of search engine
ranking.
Yet the title still plays an important role,
because visitors searching for your relevant keywords in search engines
will first notice your title within the SERPS (Search Engine Result
Pages)... Means the title is about to make the decision of human
visitors wheather to follow the link to your website or not. So still,
your title should be attractive.
Question: Then what is important?
Answer: Link popularity.
The most important factor for getting higher
search engine rankings is the so called "link popularity". You
may not believe me, but this is the fact. I have done many trials and
experiments before writing this article. If you do not believe me, do
the following steps to check whether I am right or wrong. And besides,
while doing so, you may be up to guaranteed top 10 rankings...
1. Give your page the most attractive title, that
fully describes your page.
2. Describe your page in detail in the Description
meta tags (so not use more than 200 chracters).
3. And the most imporatant: do a search for the
link popularity for your selected keywords in search engines of your
choice. Go through the top 10 results and take a look at the top 10
webpages. If you can manage to get links to your site from some of these
top 10 pages, it is almost certain, that you will find yourself within
these top 10 results within a few weeks as well.
4. If you are not able to do this, then at least
get as many links as you can for your pages. At least you shoudl get
10.000 links to get the no. 1 rank or get atleast 3.000 links to get in
the top 20 rank. Of course, these figures may vary depending on the
competition there is for your selected keywords.
This article of course does not give you all
important hints, tips and information about how to optimize your website
for the search engines. There are many more articles about this matter.
However, keep the above in mind when optimizing your website the next
time.
