by Michelle McClory
Traffic to your website -- And lots of it! It is
the dream of every netrepreneur. After all, without steady stream of
visitors -- or should I say "potential customers" to your web
site, how will you earn your e-fortune?
The first place most e-business start-ups go when
they need a quick traffic fix is the search engines. And rightfully so!
After all, a top ranking position in one of the major search engines is
an effective way to increase the traffic to your web site without
spending your hard-earned advertising dollars!
Statistics have repeatedly shown that anywhere
from 20% to 80% of your visitors will find your web site via a search
engine. However, you should also know that statistics show that most web
surfers never search beyond the top 30 results they receive. With that
in mind, it is clear that a top position a top position should be the
goal of any savvy site owner.
But top spots are no longer achieved by crossing
your fingers and blindly submitting your web site to 900+ search engines
and directories using a free submission service. Competition for top
spots is getting fierce, so it is important that you learn the
"right" techniques if you want to ensure that your web site is
well ranked... and it is very important that you do so while this great
advertising medium is still FREE!
As I said before; for high traffic generation to
your website, it is very important that your web site ranks in top spots
in search engines. You may ask "What are the search engine looking
for when they rank my web site?" Well, although each search engine
uses different set of algorithms to rank web sites, but generally
speaking, however, here are some of the main factors currently being
considered by the search engines.
1. Link Popularity
Alta Vista, Excite, Lycos, and the web pages
search promotion of Yahoo! use a ranking system that involves measuring
and ranking the number of links that are directed towards a particular
web site. This is an extremely powerful traffic generation tool because:
Reason # 1
Building a well thought-out linking strategy is a
powerful way to attract large volumes of targeted traffic! By putting
your web site on every major web "intersection" where your
target market meets, you will ensure that your web site receives a
steady flow of qualified potential customers.
Reason # 2
Links are equivalent to recommendations! They
established credibility even before the visitor reaches your web site,
dramatically increasing the likelihood that they will buy.
Think about it... David arrives at his favorite
web site and notices that they have posted a link to your web site. He
knows and trusts his favorite web site and therefore assumes that,
because they have a linked to you, your business must be credible too.
He clicks through the link to your web site and is immediately open to
offers you present him with. Why? Because your credibility was
established before he even arrived at your homepage!
Reason # 3
Since many search engines now factor link
popularity into their ranking decisions, your linking strategies are all
that much more important! If you want to rank as high as possible
in search engines, you now need a factor in your link popularity - and,
as you already know, earnings a top spot in the major search engines is
key to increasing your web site traffic.
Obviously, developing a linking strategy that
generates a high volume of targeted traffic to your web site is not an
overnight process. It will take you anywhere from two weeks to six
months to secure quality links you need. However, I promise you that it
is worth the effort! Once you have done the initial footwork, the links
that are established will remain on these web sites for years to come.
Your perseverance will pay big dividends in the form of a continuous
flow of targeted traffic generation.
2. Your Domain Name
A domain name plays a vital role in traffic
generation to any web site. Domain names rich in keywords will rank
higher in search engines because search engines love URL's that are
saturated with keywords! Brainstorm keywords and key phrases for your
web site and then use them to create a catchy URL... or load the domain
name with your best keywords to get ranked higher in the search engines.
3. Key Word Density
Keywords definitely refer to the number of times
your keyword appears throughout your site. Your keyword density is a
factor that is heavily weighted by search engines, so it's very
important to make strategic use of your keywords.
So, these are the golden facts and tactics through
which you can drive high traffic to your web site. I should also mention
that you do not expect to enter a couple of your top keywords into the
search engines and instantly start making money through your web site
--- that is very rare. But yes, you can really make high traffic through
search engines without crossing the line into "keyword
stuffing" and with a little time.
Wayne Robinson is a senior marketing consultant
with 7 years of experience and presently writing for eByro. If you want
to take benefit of his experience and learn more marketing tactics visit
eByro; the Vertical Portal for Internet Entrepreneurs at: http://www.ebyro.com
